Does Internal Communications Deserve More Respect? Watch this Video Interview with Dr. Edna Ayme-Yahil of SITA to Learn More!

Aniisu K Verghese Ph.D.
2 min readJan 28, 2022

Happy New Year to you!

Delighted to share the 56th edition of Intraskope’s Spotlight on Internal Communication Seriesfeaturing Dr. Edna Ayme-Yahil, Head — Communications, Brand and Sustainability at SITA, a provider of technology solutions to the travel industry. She holds a doctorate from the University of California, United States and also served as a board member and a Managing VP for the European Association of Communications Directors.

Dr. Edna is an advocate for internal communications and argues for increased attention and investment in this growing function. She explains first-hand how the function has evolved and what the new world of internal communications looks like.

“There are opportunities to add value as an internal communicator. And it takes a lot more to step back and put in place a program where you can see measurable feedback. Also, to know how to sort of push back to the demands that are unreasonable. The days of creating the odd presentation or putting posters are finished. The other change that is happening, which has evolved since I started doing internal communications several years ago, is that I think HR is getting more involved in employee engagement. So, I think there’s a lot of opportunity to really partner with HR either on the change management side on the employee engagement or even in the talent acquisition side”, she says.

Watch the video interview or read the complete transcript on my blog.

For more such videos, subscribe to my You Tube channel. You can also read other articles on my blog www.aniisu.com.

Missed the earlier editions? Look them up here:

Keen to participate in the ongoing series on Personal Branding, Internal Communications and CSR Communications#respect #seatattable #transparent #open #authenticity #listening #internalcommskills #skilling #ICskills #internalcomms #genuine #internalcommunications #employeeexperience #covid19 #covid19comms #HR #people #process #tools #training #communicationsstrategy #businessunderstanding #writing #chanels #ICtactics ? Drop me a note at aniisu3@gmail.com

Here are Internal Communications resources you can use:

· Learn: Internal Communications Fundamentals Course on Thinkific and Udemy

· Internal Communications Series: https://forms.gle/KcqmPzLwq7NQi5Km6

· Chat with Aniisu — Internal Communications: https://www.instamojo.com/intraskope/connect-with-aniisu-60-minute-personalized-d/?ref=store

· Internal Communications workshops: https://bit.ly/2zdBRl1

Originally published at https://www.linkedin.com.

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Aniisu K Verghese Ph.D.

Internal comms & change pro, author, speaker, personal branding advocate, storyteller, CSR champion. Views personal. http://in.linkedin.com/in/aniisu